Cleansing colossus Clorox has consolidated U.S. media shopping for and planning obligations with Omnicom’s OMD.
The transfer follows Clorox’s rebrand earlier this yr. Final month, the model additionally urged shoppers to not inject or eat bleach within the wake of statements made by President Trump in a White House news conference. In 2016, Clorox selected FCB and McGarryBowen as its new agencies of record following a overview, which ended a 20-year relationship with DDB.
OMD has labored with Clorox on its conventional media shopping for and planning since its formation almost twenty years in the past, with Omnicom’s relationship pre-dating the formation of the media company. AKQA beforehand dealt with digital media shopping for and planning for the consumer. As of publication, the company has not responded to a request for remark.
“The wants of our companies and shoppers have shifted; consequently, now we have recognized a single media associate to guide us into our future. That associate can be OMD as our company of file for the U.S.,” Clorox CMO Stacey Grier confirmed in an announcement.
She defined that “OMD introduced a confirmed built-in workforce answer, a transparent transformation imaginative and prescient,” a roadmap to ship “future-facing expertise reflecting the variety of our shoppers and abilities required in the present day,” consumer-centric options through “fashionable knowledge, know-how and workflow” and “thought management and innovation to remain forward of essential adjustments coming.”
“We’re very grateful to AKQA for his or her helpful contribution to our enterprise and main us on our digital media journey. They’ve helped make us higher and created a basis for our digital future,” she added.
Clorox may even be transitioning its media planning and funding enterprise throughout the subsequent three months.
“Our method mixed the expertise and insights earned over the two-decade OMD/Clorox partnership with next-level expertise, know-how and operational options to gasoline the trail ahead,” OMD USA CEO John Osborn added in an announcement.
Clorox spent just below $218 million on media within the U.S. final yr, down from almost $227 million in 2018, in response to Kantar Media.
OMD hired Shreya Kushari from Digitas as chief client officer again in March. The company picked up quite a few new accounts final yr, together with the NFL, en path to being named Adweek’s Global Media Agency of the Year. OMD additionally led the pitch for OMG’s bespoke OMG23 media unit for Disney, which concluded with Disney awarding OMG23 the North America film studio’s account and nearly all of its media channels in North America.
— to www.adweek.com