AUSTIN, Texas – The My Texas Tailgate, an all-day digital celebration that Texas Athletics hosted on Might 1, drew important curiosity from The College of Texas fanbase throughout quite a few platforms. The planning and manufacturing of greater than 450 social media posts passed off throughout a two-week stretch and that content material was shared on 50-plus Texas Athletics social media channels.

“We had excessive expectations for our My Texas Tailgate occasion on Friday, and as Longhorn Nation all the time does, they delivered big-time,” UT Vice President and Athletics Director Chris Del Conte mentioned. “Our coaches, student-athletes, workers, college students and followers throughout the nation and world joined in, and it was really an epic all-day celebration of all the things Texas. It was a digital pep rally with a gameday really feel that united us all and put the facility and vitality of our nice College on full show for the world to see. We’re so grateful for everybody who pitched in and shared the day with us, it was really one for the ages.”

The 450-plus posts included over 20,400 seconds (5 hours and 40 minutes) of video, which have been compiled virtually solely throughout 170 cellphone video shoots and digital conferences recorded by workers members, student-athletes and spirit members. The content material of these posts generated over 300,000 interactions and added greater than 4,200 new followers to official Texas Athletics channels. Throughout an 11-day stretch (April 22-Might 2, the marketing campaign hashtag, #MyTexas, garnered greater than 66 million impressions throughout Twitter, Instagram and Fb. Longhorn Nation wasn’t solely energetic on social media, although, as from April 24-Might 1, TexasSports.com collected 84,100 new customers and greater than 320,100 web page views.

“Once we first got down to interact our fan base throughout this time of social distancing and to supply a chance for all of Longhorn Nation to indicate the world their burnt orange delight, the group adopted a mentality that our solely limitation can be our imaginations,” mentioned Govt Senior Affiliate Athletics Director for Exterior Affairs Drew Martin, who headed up the occasion. “I’m so extremely pleased with your complete exterior affairs workers for undertaking the Herculean feat of My Texas Tailgate. The sheer quantity of content material alone was spectacular, however to see how our followers reacted to it, embraced it and shared their very own My Texas tales was really one thing particular.”

As well as, UT held a particular “At House” version of Longhorn Metropolis Limits, that includes over 90 minutes of star-studded performances from 23 completely different artists. Fifteen-thousand viewers tuned in to the Longhorn Metropolis Limits broadcast on Fb and YouTube final Friday night time.

“Drew Martin and his workers did an incredible job of organizing the My Texas Tailgate,” Texas Baseball head coach David Pierce mentioned. “Ideally, we would like to be in competitors, however we won’t be proper now so my hope is that everybody had some enjoyable with it. Our followers imply a lot to us and it was nice attending to spend your complete day participating with them.”

The My Texas Tailgate additionally featured collaborative efforts from Longhorn Community and the Austin Radio Community. Each joined within the celebration with a day of broadcasts stuffed by a few of Texas’ prime sporting occasions of the 2019-20 season, as chosen by Longhorn followers.