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Home Technology

How Technology is Changing the Role of CFOs

Jacque Colbert by Jacque Colbert
May 6, 2020
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How Technology is Changing the Role of CFOs
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By: Hanadi Khalife

As we enter month 5 of 2020, who would’ve thought that it will flip into such an eventful yr however for completely unanticipated causes? Firstly of the yr, everybody was heralding 2020 as a possible milestone yr – marking because it did, the start of a brand new decade. The inventory markets have been on a roll, employment ranges on a excessive, the financial outlook was pretty sturdy – all of it appeared to be businessasusual and maybe even, as some hoped, higher than businessthanusual. An unheard-of virus making its rounds in an unheard-of province in mainland China was not going to dampen the “joie de vivre”. The remaining, as they are saying, is historical past.

In Might this yr, as the worldwide economic system continues to grapple with the impression of COVID-19, it additionally will get able to have fun Worldwide Administration Accounting Day. Yearly, finance professionals use today not simply to commemorate their career, but in addition to take inventory of the long run – sometimes how undercurrents of expertise and financial adjustments demand a rethinking of their roles and features. Provided that perspective and looking out on the persevering with wake of financial destruction, it’s pretty apparent that 2020 shall be a watershed like no different, making even the monetary meltdown of 2008 looks as if a leisurely stroll within the park. But, regardless of the massacre, the mayhem, the catastrophic disruption throughout, and the stark and maybe everlasting adjustments in just about each side of our fashionable lives, finance professionals and administration accountants specifically should be the primary ones to embrace this new regular.

However earlier than we tackle that, a fast perception into the historical past of the administration accounting career. For these with a bent for monetary historical past, the career got here into being in the course of the early years of the economic revolution – the start of the early 1900s. It was initially created to watch particular person belongings and capital whereas supporting the decision-making course of. Nonetheless, the career took root and mainstreamed over the past three many years, rising as an vital enterprise instrument because the roles of organisational finance and the CFO regularly turned extra centrestage and took on a extra strategic hue.

Administration accountants have subsequently gone on to turn into trusted enterprise advisors, not solely accounting for the statute towards reporting taxes and audits, but in addition serving to to create nice organisational futures by way of the understanding and utility of enterprise threat administration, monetary planning and evaluation, merger and acquisition actions, and different types of choice assist. And it has solely been, maybe within the final three many years or so, that that notion of worth stewardship, worth safety, and worth creation has turn into an integral a part of the finance and accounting career, specifically that of administration accounting.

The previous three many years have seen the CFO’s staff evolve from being strictly within the accounting lane, to tackle a extra interdisciplinary strategy to enterprise and creating financial worth. Discuss to the CFO’s staff right now and you’ll realise they’re not simply centered on accounting and finance, however operations,expertise, advertising and marketing, and technique as properly. So, right now’s administration accountants must have operational experience on nearly each organisational perform as a way to create worth throughout all the provide chain. That requires not simply an interdisciplinary strategy to the enterprise and the way worth is generated, but in addition a greater than rudimentary understanding of information analytics, information visualization, and strategic administration. That’s how administration accountants can problem the statusquo and keep related and influential to the wants of contemporary enterprise.

Going ahead, the next three key areas shall be considerably extra essential to the way forward for the career than ever earlier than: Expertise and Automation, Resolution Making and Technique, and International Operations. However not like prior to now, these will now even be linked to businesscontinuity to make sure that any subsequent upheavals, whether or not regional or international, will be absorbed and handled higher, with out lack of life, livelihoods, or enterprise.

Expertise and Automation

As workfromhome turns into the brand new regular, CFOs and enterprise leaders will see their colleagues carry work dwelling – a lot of it of delicate nature. Residence networks are sometimes unsecure and unreliable – with out the reassurance of enterprise networks which can be secure, safe, and all the time on. So, safety upgrades will turn into essential.

Secondly, enterprise continuity will turn into the one greatest problem for companies – led and managed in no small half by the CFO and his staff. Contemplating this, there shall be an acceleration of the automation of tedious transactional work. Large Information and analytics will feed machine studying to drive a continuing stream of insights and evaluation. This may allow finance professionals to build up data at an unprecedented scale impacting each operational position of the organisation. This may allow finance professionals and different professionals to ship onthe job extra effectively and successfully, thereby impacting and enhancing organisational effectivity.

Resolution Making and Technique

If automation ends in accountants now not performing key areas of their present and previous jobs, what’s going to they do as an alternative? Effectively, along with studying the way to grasp expertise and information analytics, administration accountants shall be more and more referred to as upon to contribute to core technique and choice making, turning into companions in enterprise management reasonably than simply company bookkeepers.

This may contain adopting a extra holistic view of the enterprise, together with a way of potential dangers on the horizon. In a post-COVID-19 world, there must be a larger focus by administration accountants on threat administration for strategic choice making. With unknown and current financial uncertainties on the horizon, advance planning for potential adjustments shall be essential.Higher monetary forecasting shall be key as administration accountants transfer into strategic management roles. With the present financial uncertainty and market volatility, it’s extra vital than ever for administration accountants to remain forward of rising traits that may re-shape industries and professions. By shifting focus in direction of the long run as an alternative of the previous, and modelling numerous eventualities and monetary impacts of enterprise developments,administration accountants will facilitate extra agile choice making and assist create a aggressive benefit for his or her organizations – one thing that will properly decide the distinction between success and failure in instances forward.

International Operations

The financial mayhem brought on by COVID-19 has disrupted international provide chains in a way that might not have been imagined. Going ahead, some governments could find yourself being cautious of worldwide provide chains and will as an alternative undertake a extra insular stance to guard home enterprise. Administration accountants might want to adapt to new realities of globalization in a publish COVID-19 world and study to function globally in addition to domestically, because the case could also be. Although globalization will come beneath rising hearth, companies will nonetheless must proceed rising and working on a world scale. And as that occurs, it will likely be important to function with a glocal perspective – with an understanding of essential fiscal and compliance necessities, working variations and new market dynamics, holding not simply enterprise development in thoughts, but in addition being conscious of any threats to enterprise continuity.

For CFOs and their groups working in a world pandemic this additionally means paying further consideration to their stability sheets and micro-management of their money positionsto see their companies by way of the storm, holding jobs and steering theirorganisation in a way that allows them to return out stronger and extra resilient. For CFOs who could have had an oblique duty of operations technique,human sources, advertising and marketing or provide chains, that is when that must be became direct duty. That’s the solely manner to make sure that the workforce is protected and that as quickly as they arrive out of this or some other international pandemic, they’ll hit the bottom runningand create a good stronger rebound. The flexibility to climate this storm requires information, perseverance, compassion, the power to make powerful choices for the larger good, and eventually, brave management.

By incomes a seat on the desk, administration accountants can allow their CEOs and cross-functional companions tackle present and future challenges and disruptions head-on. Administration accounting is now not nearly being a very good custodian of the corporate books. In a publish COVID-19 world, the survival of administration accountants will rely on their capacity to be nimble, cross-functional, tech savvy and international in outlook. Cheers to that.

(The writer is Senior Director, MEA & India Operations on the Institute of Administration Accountants)

— to www.cxotoday.com

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