CHICAGO, Could 07, 2020 (GLOBE NEWSWIRE) — To create higher experiences for each manufacturers and shoppers, Horizon Media has partnered with TransUnion (NYSE: TRU) to increase its id capabilities. The partnership will empower extra personalised advertising and marketing execution in help of people-based advertising and marketing and shopper promoting initiatives.
The partnership makes use of TransUnion’s validated id and sturdy viewers attribute knowledge units to assist construct Horizon’s id backbone from the bottom up, creating a typical ID layer to energy advertising and marketing choices throughout all touchpoints. By the partnership, Horizon bolsters its personal id infrastructure, establishing a framework for reconciling disparate knowledge sources, deepening its shopper’s data-driven methods, and enabling sooner connections to ship IDs throughout the digital ecosystem.
“The proliferation of digital channels has made it necessary for entrepreneurs to know a person throughout a number of touchpoints. You possibly can’t do that successfully with no singular, correct view of id,” mentioned Matt Spiegel, govt vice chairman and head of the media vertical at TransUnion. “Horizon acknowledged that retaining tempo with in the present day’s related client requires an funding in complete id. In doing so, Horizon creates a basis to construct its personal proprietary, people-based options, and its shoppers could make extra knowledgeable choices about shoppers, whereas additionally incomes belief by way of elevated relevancy.”
The expanded id footprint additionally allows Horizon to resolve particular person or family identities and match, construct and leverage audiences instantly for its promoting clientele. In consequence, Horizon’s shoppers can faucet into this strategic knowledge layer to execute extra exact campaigns and activations with confidence.
“Customers anticipate extra personalised experiences from advertisers and entrepreneurs,” mentioned Laura McElhinney, chief knowledge officer at Horizon Media. “Our partnership with TransUnion enhances our understanding of id throughout shoppers and gadgets to function the underpinning for making higher, extra focused choices for our shoppers and smarter, future-forward options to serve the evolving wants of the market.”
Please go to the TransUnion’s web site for extra info on TransUnion’s Identity Graph Product Suite.
About TransUnion (NYSE: TRU)
TransUnion is a world info and insights firm that makes belief attainable within the trendy economic system. We do that by offering a complete image of every individual to allow them to be reliably and safely represented within the market. In consequence, companies and shoppers can transact with confidence and obtain nice issues. We name this Data for Good.®
A number one presence in additional than 30 international locations throughout 5 continents, TransUnion gives options that assist create financial alternative, nice experiences and private empowerment for a whole lot of thousands and thousands of individuals.
About Horizon Media
Based in 1989, Horizon Media, Inc. is headquartered in New York, and has places of work in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 workers, Horizon is the second largest U.S. media company in keeping with COMvergence knowledge.
Acknowledged as one of many world’s ten most progressive advertising and marketing and promoting firms by Quick Firm, Horizon Media has been named Media Company of the 12 months by MediaPost, Adweek and AdAge and is thought for its extremely private strategy to shopper service. Famend for its tradition, Horizon can be constantly named to all the celebrated annual Finest Locations to Work lists printed by Fortune, Forbes, AdAge, Crain’s New York Enterprise and Los Angeles Enterprise Journal; together with “Finest Workplaces for Variety,” “Finest Workplaces for Ladies,” and “Finest Workplaces for Millennials” honors.
Incomes the trade’s highest honor, Invoice Koenigsberg, President, CEO and Founding father of Horizon Media, was inducted into the American Promoting Federation (AAF) Corridor of Fame in 2019.