Whether or not it’s creating bloody mary take-home kits or promoting handmade strawberry-rhubarb-scented hand sanitizer, Menomonee Falls downtown enterprise homeowners are utilizing all their artistic concepts to get by the coronavirus pandemic.
On one hand, it’d appear logical that these enterprise homeowners wish to simply get again to regular. However Enterprise Enchancment Director Felicia Reichard sees issues otherwise.
“We don’t even wish to get again to regular,” she mentioned.
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As a result of, she mentioned, enterprise homeowners are utilizing their most artistic concepts, teaming collectively like by no means earlier than and dealing more durable than they ever have.
“We’re higher,” she mentioned.
Reichard mentioned that 77% of downtown companies have generated earnings throughout Gov. Tony Evers’ safer-at-home order.
“(Downtown enterprise homeowners) are usually not working the enterprise as regular, and they’re making it work,” Reichard mentioned. “They seemed exterior the field, and it’s working.”
Reichard mentioned all of the enterprise homeowners are banding collectively to create a unique downtown really feel.
“We love our downtown, Reichard mentioned. “We would like everybody to examine our downtown first.”
Donating to others, whereas nonetheless struggling
Adam Gegare left his 21-year job within the Division of Corrections in Milwaukee in September to open Slo’ Movement BBQ. He mentioned it has been a problem to function a brand new enterprise and solely provide curside pickup — and to attempt to join with others.
However he partnered with a Hales Corners enterprise, Mama Bev’s Bakery. Now, each Saturday, he serves butter muffins and barbecue.
“We try our greatest. I constructed a variety of partnerships,” he mentioned.
Collectively, Mama Bev’s and Slo’ Movement BBQ teamed up with Chocolate Falls proprietor Daybreak Damico to make 100 free meals per week for well being care employees’ households.
“They’re drained after they come dwelling, and so they could also be too drained to cook dinner for his or her households,” Gegare mentioned.
However he mentioned that may be a problem as he’s going through his personal enterprise struggles of mastering curbside pickup, limiting hours and altering operations.
“I in all probability have by no means labored so arduous in my life,” Gegare mentioned.
He mentioned he has been working 12 to 16 hour days, and spent even 24 hours within the kitchen on a latest Saturday.
“We wish to assist our prospects and everybody,” Gegare mentioned.
One other Menomonee Falls downtown enterprise, Cassia Nail Spa, gave out free nail elimination kits — to take away synthetic nails — exterior the spa, which is closed beneath Evers’ order till Might 26.
“The companies are nonetheless giving again and serving to one another,” Reichard mentioned. “Persons are working collectively and serving to one another to make this occur.”
To assist create a welcoming vibe, Reichard mentioned the BID launched a mural mission.
Six artists will paint on empty retailer partitions, Reichard mentioned. Two of the artists shall be native amateurs, whereas the others could also be well-known.
The subsequent Fb reveal for the third location shall be revealed at midday Thursday, Might 7, by the Menomonee Falls Downtown Facebook page.
Reichard mentioned she anticipates the portray will happen in June, and every painter shall be allowed a time-frame to color so social distancing pointers are met.
“We on no account wish to have a crowd,” Reichard mentioned. “We would like (the mural) to be lovely that individuals bump into.”
She mentioned she anticipates the murals shall be accomplished by the tip of the yr.
Creating distinctive purchasing concepts
Most of the downtown companies are growing artistic and distinctive purchasing concepts.
Since inside exercise is restricted for Financial institution of Flowers, it took to a web based tutorial. Proprietor Melissa Maas mentioned folks can purchase their very own succulent kits and put them collectively, following the web directions.
“First time doing a video, however instances are altering,” Maas mentioned.
Issues are additionally altering at Poppy & Thyme, the place folks can provide the shop employees a price range with primary necessities, and the workers will put collectively a present basket.
“Folks give us a price range, and we’re working round going purchasing for them,” mentioned proprietor Layla Obregon. “Everybody could be very touched.”
Reichard additionally mentioned many companies are placing collectively make-and-take kits for cooking, grilling and making desserts. A.J. O’Brady’s Irish Pub & Grill, for instance, is providing a to-go bloody mary equipment.
Others are providing on-line yoga courses, and Wondersound Music is providing on-line music classes.
“Everybody is actually intelligent and doing issues they by no means would have completed earlier than,” mentioned Reichard mentioned. “We aren’t taking place and not using a battle.”
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