Most cancers-focused media firm SurvivorNet has launched a linear over-the-top (OTT) streaming community, SurvivorNetTV.
The community options content material about most cancers survivors, psychological well being, physique picture, most cancers analysis, superstar tales and extra. Previous to the launch, SurvivorNet had invested in creating greater than 1,000 short-form documentaries on-line for its viewers. Founder and CEO Steve Alperin mentioned these movies had been so well-liked that the logical subsequent step was compiling all of them into one service.
“We‘ve featured common folks, some well-known folks and a few content material about science. That physique of labor actually has resonated with the two million folks a month coming to SurvivorNet.com,” Alperin mentioned. “We knew these items was nearly as good or higher than quite a lot of content material on broadcast TV, not to mention OTT streaming.”
SurvivorNetTV (SNTV) is out there on SurvivorNet’s website and thru streaming suppliers like Roku, AppleTV and Amazon. Alperin mentioned the corporate can also be working with well being methods and telemedicine suppliers to make it accessible on their screens.
Alperin mentioned there’s a large alternative in telemedicine proper now, with many well being methods counting on it whereas the general public is staying house. Hospital TV screens are additionally an space SurvivorNet needs to get into, to offer comforting and inspirational content material to folks staying in hospitals.
SurvivorNet can also be in talks with native broadcast stations. The corporate has conventional 22-minute blocks that may simply be syndicated to native stations and assist attain and educate most cancers sufferers in areas which may not have entry to a prime most cancers hospital.
“There’s a large alternative now to program the entire new screens which healthcare is now counting on, by which I imply telemedicine screens,” Alperin mentioned. “There’s additionally an infinite probability to do a greater job to supply programming and tales to people who find themselves within the hospital. These are audiences that want consolation. Our model of OTT goes additional; we take into account OTT to be telemedicine, hospitals and wherever we will attain individuals who want hope and inspiration.”
SurvivorNet can also be working with advertisers on SNTV. For firms that wish to attain the most cancers group, SNTV gives a direct line. The primary precedence was creating nice content material for SurvivorNet’s viewers, however the firm needs to offer alternatives for the pharma trade and advertisers as effectively.
“Once we provide up an emotional expertise that’s good for human beings on this group in a completely model protected surroundings with top quality content material, it’s a very highly effective place,” Alperin mentioned. “We would like the suitable trade companions to know we now have endemic alternatives to get folks in video content material that elicits an emotion and a solution to attain individuals who care loads about most cancers.”
The content material is targeted on tales of most cancers sufferers, survivors and researchers, however Alperin believes the viewers can lengthen past that area of interest, particularly throughout an unsure time like a world pandemic.
The principle viewers is meant for folks with most cancers and their caregivers, however the tales of hope and battle on SNTV can resonate with anybody.
“There’s no one in healthcare doing storytelling like this,” Alperin mentioned. “The cool factor about doing what we’re doing in most cancers is you don’t need to say the phrases genuine or storytelling. The stakes are as excessive as they’re going to get, the human drama is as actual because it’s going to get.”
“The world wants a media product about people who find themselves surviving. This second is the largest PTSD second in historical past due to the COVID-19 pandemic, and our content material is for individuals who need tales about hope and survival,” he added.
In reality, SurvivorNet sped up the launch of SNTV as a result of coronavirus. With its predominant viewers of most cancers sufferers and survivors being pressured to remain house, Alperin mentioned it was sped as much as “assist folks really feel rather less alone.”
“That’s what we do,” he mentioned. “It’s about providing consolation and serving to folks make higher choices.”
— to www.mmm-online.com