Finland is taken into account the happiest place on the earth by the United Nations, and has acquired that designation for 3 years working.
That blissful observe document has lead a Finnish journey group, to launch a digital marketing campaign known as “Lease a Finn.”
Each week, this system will characteristic an individual showcasing a Finnish lifestyle, whereas hopefully spreading some happiness within the course of.
Hetta Huittinen, head of worldwide media for Enterprise Finland, stated folks in northern Ontario will doubtless acknowledge a number of the Finnish traditions being featured.
“The small issues in life that make Finns blissful,” she stated. “Like wandering within the woods, taking a sauna, being out on the lake and being out on the ocean.”
Huittinen stated a number of the different Finnish actions showcased will embody crocheting, gathering wild herbs and ice swimming.
“One a part of Finnish happiness can be a really particular reference to nature,” she stated. “And I believe that is most likely one thing which you could you may perceive in Canada as nicely. We spend a variety of time in nature.”
Huittinen stated the collection focuses on 5 totally different areas of Finnish way of life, which is able to showcase totally different elements of Finnish happiness in 60 minute reside stream periods.
The periods embody “Eat with a Finn,” “Loosen up with a Finn,” “Be energetic with a Finn,” “Spend time with a Finn,” and “Be pleased with a Finn.” A digital happiness information, who’s specialised within the matter by way of their each day work and life, will introduce every matter.
“We’re doing all of the periods on Fb mainly so they are going to be streamed reside,” Huittinen stated, including that with the time change, the periods will start at 10 a.m. EST.
The launch of the marketing campaign, which rolls out Could 15, is known as “Loosen up with a Finn.”
The digital happiness information of this session is Paivikki Koskinen, who’s described in a press launch as a journalist, coach, and sauna and ice swimming lover.
“The primary one will probably be about stress-free with a pal,” stated Huittinen. “And shock, shock: the subject is sauna and that is going to be lead by an exquisite girl known as Paivikki who will probably be internet hosting the session. She’ll be taking folks to the sauna, and she or he’ll be taking them swimming as nicely. She’ll have some tips up her sleeve to get folks to simulate ice swimming as nicely in their very own dwelling rooms or bogs.”
The periods run each week by way of till June 12.
They are often accessed by going to I Want I used to be in Finland on Fb, or at rentafinn.com.
— to www.cbc.ca