MediaCom’s former chief funding and progress officer Nicole Prior has joined IPG Mediabrand’s UM Australia as chief media partnerships officer.
In her new position, she is a member of UM’s nationwide management staff and helps lead the event of future media buying and selling fashions that concentrate on purchasers’ enterprise outcomes.
Prior accepted her place in late 2019 for a begin in early 2020.
She brings a 20-year profession in media together with her to the company.
Prior labored at MediaCom for greater than 5 years earlier than departing in April final yr.
In direction of the top of her time there, she additionally consulted for GroupM’s addressable TV enterprise Finecast.
Over the previous yr she has been consulting for corporations and trade our bodies together with the Media Federation of Australia (MFA), Boomtown and ThinkTV.
Earlier than her time at MediaCom, she has additionally labored in gross sales and buying and selling roles at Community Ten, Seven Community, Ikon Communications and Starcom MediaVest Group.
UM Australia CEO Fiona Johnston says Prior will assist the company proceed to evolve, bringing her in depth expertise of the media panorama together with her.
“Nicole has run many paths and seen as many challenges as us all, and so I’m delighted to have her expertise and presence on this new section of her profession and UM’s progress,” Johnston says.
“We face many challenges put up bushfires, floods and COVID – and Nicole’s resilience will assist us rise to this. She is going to companion Andrew Murray our nationwide head of buying and selling to convey the perfect and most fun work we will for our purchasers and be an vital mentor for our good groups.”
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