Post Malone quietly relaunched his life-style model, Shaboink, on Monday, introducing a partnership with Direct Aid to present private protecting gear to docs and nurses on the entrance traces of the COVID-19 pandemic. As a part of the partnership, Shaboink will donate 40,000 N95 masks to be distributed to frontline medical staff throughout the nation.

Initially launched as a CBD firm last summer, the plan was for Shaboink to relaunch as a full-fledged life-style model, with the addition of attire, equipment and merch. However Malone, who’s been self-isolating at dwelling in Utah, says these plans immediately appeared trivial when confronted with the present coronavirus pandemic.

“I’ve been working with my workforce on a lot of unreleased merchandise that match into my life-style that I can’t wait to share with my followers,” he says, “[but] when confronted with COVID-19, I knew it was necessary to pivot to merchandise that would assist us keep clear now, so we will get again to shaboink’ing later.”

Along with the masks donation, Shaboink’s web site will relaunch with pre-packaged “Clear Kits,” that include issues like hand sanitizer, face masks, hand cleaning soap, disinfectant wipes and disposable gloves. The kits additionally embody particular person packets of vitamin C “crystals,” to assist increase immunity.

The small package features a pack of ten masks and prices $50, whereas the “tremendous dimension” field will get you 50 masks and can promote for $100 (many of the prices come from sourcing merchandise and supplies, just like the three-ply masks, that are made with a particular anti-bacterial material). The sweet box-style packaging, meantime, is designed to supply a little bit reprieve in an in any other case unnerving time.

“I simply wished to make one thing that’s enjoyable, and Shaboink is about having enjoyable always,” Malone says, including {that a} portion of gross sales from the kits can be donated to Direct Aid as properly. “We’re all in a fairly shitty time proper now however we’ll get by way of it; let’s maintain clear and kick this factor’s ass.”

Malone, who cancelled the final remaining dates of his “Runaway Tour” attributable to coronavirus considerations, says he’s been maintaining busy at dwelling throughout his downtime, engaged on a brand new album that he first teased in January, and taking part in “a variety of video video games; a variety of Name of Obligation.“

And whereas Malone is encouraging followers to remain dwelling, the rapper and singer says he’s wanting to get again on stage as quickly because it’s deemed protected to take action. “I’m positive we’ll discover a protected technique to get pleasure from reside music once more actual quickly and I’m trying ahead to that,” he says; “I’m positive the followers are too. I do know this can be a shitty time,” he continues, “however we’ll all get by way of it collectively.”

Monday’s masks donation comes on the heels of Malone’s Nirvana tribute concert last month, which helped increase almost one million {dollars} for the United Nations Basis’s COVID-19 Solidarity Response Fund. Malone has additionally provided up a private donation of 1 million {dollars} to COVID-19 aid, asking followers to assist him select the place the funds ought to go.