TORONTO, Could 15, 2020 (GLOBE NEWSWIRE) — Sporting their hearts on their sleeves and a smile on their faces, Canadians helped Rogers Sports activities & Media have fun Worldwide Nurses Day earlier this week by serving to surpass $1 million raised in help of the nation’s frontline healthcare neighborhood by way of the Hearts and Smiles marketing campaign.
Restricted-edition Hearts and Smiles t-shirts and masks have been bought by Canadians in document numbers, with proceeds going to The Frontline Fund. The four-day promotional blitz this week leveraged the corporate’s sports activities and media shops – and its companions, athletes, and celeb associates – to lift consciousness and funds for Canada’s healthcare heroes, as they proceed to maintain our communities secure within the battle towards COVID-19.
“I’m impressed by our frontline healthcare professionals and their great dedication to the security and wellbeing of Canadians,” stated Joe Natale, President & CEO, Rogers Communications. “We’re blown away by the response to this initiative, and I’m extremely happy with our workforce’s dedication to giving again to the communities the place we stay and work.”
“I actually imagine we stay within the biggest nation on the earth, as a result of in occasions of want Canadians at all times rally collectively for the larger good,” stated Jordan Banks, President, Rogers Sports activities & Media. “I’m humbled by the braveness and dedication of our frontline healthcare employees and happy with our workforce for becoming a member of Canadians in recognizing and celebrating this group of deserving heroes. 1,000,000 thanks, Canada!”
Proceeds from Hearts and Smiles are going on to The Frontline Fund, a nationwide coalition that helps greater than 150 hospital foundations throughout Canada. These funds will assist present frontline healthcare employees with private protecting tools, provides, and help COVID-19 primary analysis, medical trials, and vaccine growth.
“That is really unimaginable and we’re heartened by the response from Canadians this week,” stated Ted Garrard, CEO, SickKids Basis and a member of the steering committee for The Frontline Fund. “On behalf of the greater than 150 collaborating hospital foundations from coast to coast, who help a whole lot of 1000’s of well being care suppliers, our honest thanks in your generosity. Thanks for having our backs!”
Canadians can proceed to lend their help for our fearless healthcare employees by buying Hearts and Smiles t-shirts and masks at HeartsandSmiles.ca.
About Rogers Sports activities & Media
Rogers Sports activities & Media is a various sports activities and content material firm that engages greater than 30 million Canadians every week. The corporate’s multimedia choices embody 56 radio stations, 29 native TV stations, 23 standard and specialty tv stations, podcasts, digital and e-commerce web sites, and sporting occasions. Rogers Sports activities & Media delivers distinctive storytelling by way of its vary of highly effective manufacturers: Citytv, OMNI Tv, FX, TSC, KiSS, Breakfast Tv, Cityline, CityNews, Sportsnet – Canada’s #1 sports activities community, and the Blue Jays – Canada’s solely Main League Baseball workforce. Rogers Sports activities & Media is a subsidiary of Rogers Communications Inc. (TSX, NYSE: RCI). Go to RogersSportsandMedia.com.
Andrea Goldstein, Andrea.Goldstein@rci.rogers.com, (m) 647.801.4394