The College of Minnesota Duluth Athletic Division has introduced a reorganization of departments to introduce Bulldog Sports activities Properties.
The reorganization seeks to streamline 4 essential areas inside the division – advertising and marketing, athletic communications, the Bulldog sponsorship program, and Bulldog video productions – to offer the management wanted to proceed to offer the perfect student-athlete expertise attainable inside as we speak’s altering panorama of school athletics. The combination of promoting, athletic communication, sponsorships, and video manufacturing through the years have turn out to be intertwined, and the transition shifting ahead will permit for a greater synergy between all 4 of those areas to create an much more constant move of content material.
“We’re excited to mix these departments beneath one message within the ever altering panorama of school athletics,” mentioned Brian Nystrom, Assistant Athletic Director of Advertising and Company Relations. “This reorganization is a good instance of what will be achieved with teamwork, creativity, and collaboration as we sit up for what the longer term brings.”
Nystrom, who oversees advertising and marketing, the Bulldog sponsorship program, and Bulldog video productions, will now additionally lead the athletic communications efforts as a part of Bulldog Sports activities Properties. The athletic communications workers of Sean Allan (Athletic Communications Coordinator), Kelly Grgas-Wheeler (Athletic Communications – Ladies’s Hockey), and undergraduate College of Minnesota Duluth college students will work as a part of the Bulldog Sports activities Properties workforce.
Through the use of trade finest practices, the newly reorganized division will proceed to supply award profitable content material together with fulfilling the division’s mission of making a powerful sense of satisfaction amongst Bulldog Nation by educational superiority, energy in neighborhood and aggressive excellence.
Bulldog Sports activities Properties
- Advertising: The Bulldog advertising and marketing and model consciousness workforce will give attention to persevering with to create a first-class student-athlete expertise at athletic occasions in addition to partaking Bulldog Nation by social media, conventional media, and digital media whereas sustaining the native, regional, and nationwide model prominence of the Bulldogs.
- Athletic Communications: Specializing in the student-athlete story, historic info, statistics, sport notes, recaps, and media relations — the athletic communications workforce will proceed to advertise the message and model of UMD athletics.
- Bulldog Sponsorship Program: UMD athletics sponsorship gross sales workforce will proceed to offer alternatives for our nice companions to help our athletic applications whereas specializing in income technology for the athletic division.
- Bulldog Video Productions: Creativity and design will likely be on the forefront of Bulldog Productions shifting ahead. Producing, creating, and modifying award profitable content material whereas supporting the mission of Bulldog athletics and the just about 400 student-athletes that symbolize Bulldog Nation. The workforce will proceed to additionally produce all dwell stats and dwell broadcasts for all Bulldog athletic sport applications.
See under for media inquiries and requests or click here:
Assistant Athletic Director of Advertising & Company Relations
(Media inquiries, Athletics Spokesperson, NCAA Liaison, Interview Requests, Social Media/Video Manufacturing)
(Secondary Contact: Soccer, Males’s Hockey)
Athletics Communications Coordinator
(Major Contact: Soccer, Males’s Hockey, Softball)
(Secondary Contact: Volleyball, Males’s Basketball, Ladies’s Basketball)
(Major Contact: Volleyball, Males’s Basketball, Tennis, Baseball)
— to umdbulldogs.com