Sports on collision course could make for ‘golden month’



TV networks and sports activities leagues gained’t make up the billions of {dollars} in COVID-19-related losses simply.

However an unprecedented 34-day stretch of potential programming will definitely assist.

With the NBA approving a plan to return to play, Main League Baseball lurching towards an anticipated settlement and the Masters rescheduled to November, an already crowded sports activities calendar can be, pandemic prepared, overloaded with premium content material.

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Contemplate this potential timeline:

► Recreation 7 of the NBA Finals could be slated for Oct. 12.

► Baseball’s playoffs will seemingly be expanded, commencing in early October and ending up on or round Nov. 1.

► Come October, faculty soccer can be on the airwaves not less than 5 days per week, and the NFL, after all, can be into the guts of its season.

► And oh, yeah, the Masters is about to begin Nov. 12.

Mix that with a dearth of recent community programming attributable to Hollywood’s limitations inside a pandemic, and it creates circumstances for a sports activities windfall.

“We could also be going into a novel golden month within the annals of broadcasting,” says Marc Ganis, president of SportsCorp, a Chicago agency that consults for MLB, the NFL and NBA, amongst different properties. “Advert consumers have been saving their buys. There’s no new applications with Hollywood being shut down.

“Come November, there can be little or no new programming out there, each for broadcast networks and streaming companies. You’ll simply must coordinate so that you don’t have World Collection video games going up towards NFL video games.”

All of it may go awry – or not less than an excellent portion of it – attributable to additional unfold, or a second wave, of the novel coronavirus. Failing that, leagues and networks ought to nonetheless have comparatively captive audiences confined largely to their houses both by authorities order or private alternative. Actually, few if any followers can be allowed to attend video games in individual in most states, and the NBA is planning to stage its total season in a fan-free, veritable bubble in Orlando.

Whereas a presidential election will command vital eyeballs and advert {dollars}, the calendar is as soon as once more an ally: The election falls on Nov. 3, 5 days sooner than the 2016 election.

After that? Sports activities might have the stage just about to itself.

“Come late November,” says Ganis, “I think about they’ll be dying for non-election protection.”

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