GREENSBORO — Two Piedmont Triad corporations have joined forces to launch a brand new methodology to evaluate product marketability, concentrating on animal well being and different life sciences sectors.

Greensboro-based Scullion Technique Group (SSG) and Excessive Level-based Trone Analysis + Consulting (TRC) have launched Propelligence, a four-stage methodology that mixes state of affairs planning with analysis to evaluate and enhance a product’s market potential.

The brand new methodology is the results of years of collaboration between the 2 corporations. It combines SSG’s expertise growing and launching new merchandise within the animal and life sciences markets with TRC’s customized analysis and analytics providers.

“Propelligence has confirmed very profitable for quite a few our purchasers,” stated SSG President and CEO Sherry Scullion. “A few of our purchasers have utilized it as an unbiased third-party evaluation for funding pitches, some have leveraged it for industrial companion negotiations, whereas others have used it to find out the viability of a product idea to justify R&D funding and clear steerage on their medical growth technique.”

Scullion and TRC Founder and CEO Doug Barton anticipate that Propelligence will grow to be the business normal for figuring out the worth of latest merchandise, in addition to a software utilized by traders to validate product idea previous to funding.

The methodology will enable corporations and traders to find out if a product idea might be accepted available in the market and grow to be worthwhile by offering info resembling attributes that can improve the product’s worth, steerage on research to be performed to make sure product security and efficacy and potential market share and earnings.

Corporations are presently utilizing Propelligence for third-party validation, product viability justification, roadmap for medical growth and help for industrial companion negotiations.

In line with SSG and TRC, the methodology has already benefitted corporations in search of to enter non-regulated markets, improve their market worth via further medical research, establish market acceptance of pricing and third-party evaluation of income potential.

SSG was based in Greensboro in 2016 and helps corporations commercialize their animal and life science merchandise. TRC focuses on qualitative market analysis to help model well being audits, advertising and marketing claims validation, market potential evaluations and retention optimization.

(c) North Carolina Biotechnology Heart