The featured TAPinto franchisee for the month of August 2020 is Darlene Cullen, who owns and operates TAPinto South Plainfield. With a background in enterprise improvement, Cullen has construct a worthwhile on-line native information enterprise whereas offering high-quality, goal native information for the residents of South Plainfield.
Q. Why did you wish to franchise a TAPinto website? What brought about you to decide on South Plainfield as your TAPinto location?
Quite a lot of thought went into my choice to franchise TAPinto. I felt there was an actual void in native each day information. South Plainfield solely had a weekly print paper and there was little protection of these issues that have an effect on the group. The big information websites coated solely dramatic information. TAPinto offered the chance to offer information on the colleges, native authorities, native sports activities and Obits with immediacy. TAPinto represented the chance to leap right into a marketing strategy that made sense whereas filling this information void for our city.
Q. You might have an attention-grabbing background. Are you able to inform us a little bit about it?
My background is in banking and enterprise improvement. This expertise was invaluable in beginning TAPinto South Plainfield. Many companies have been accustomed to coming to me for enterprise and banking recommendation and this allowed me to promote and present how TAPinto was the proper approach to promote their enterprise. I feel you will need to consider what you have got accomplished up to now and see how one can switch and make the most of these traits and expertise when beginning a enterprise.
Q. What do you get pleasure from overlaying probably the most in South Plainfield?
I desire doing human curiosity tales on South Plainfield residents. Issues that curiosity South Plainfield residents and readers. A narrative on a South Plainfield resident born and bred residing and working a number of companies in rural Vietnam is one thing of super curiosity to my readers. I additionally get pleasure from overlaying occasions all through the city and assembly the residents.
Q. Is TAPinto full time for you? If not, what do you additionally do?
Sure it’s a fulltime job. It’s true. The information by no means sleeps.
Q. How do you assume companies and readers can greatest make the most of TAPinto South Plainfield? What benefits does TAPinto have that different advertising and marketing platforms lack?
TAPinto gives a hyperlocal focus and publishes each day, so it doesn’t matter if a resident is in quarantine, vacationing, or at work, they’ll “TAPinto” their city to search out out what’s going on. The TAPinto platform additionally permits residents to submit their very own content material, whether or not that could be a letter to the editor to voice their opinion or protection of an occasion, sports activities, fundraising, and the record is actually limitless.
I’m proud that TAPinto South Plainfield gives factual, correct and goal information.
For the enterprise group, we offer a superb platform to assist model their enterprise with inexpensive promoting packages. Along with promoting our workforce of reporters present protection for occasions, spotlight their staff, or present featured articles on a subject of their alternative pertaining to their enterprise.
TAPinto’s benefit over different advertising and marketing platforms is that we’re actually native. Our native workforce all reside in South Plainfield, increase their household right here, patronize native enterprise and are only a telephone name away. We all know who and what we’re writing about and promoting for. Companies can submit their press releases and occasions on to the positioning, that are included in our each day publication to our readers. We additionally supply quite a lot of choices to assist the companies higher market themselves.
Q. What are a few of your online business strengths? What’s one thing you wish to work on?
I like assembly folks and studying about them and serving to them get their phrase out. I do have a eager enterprise sense and perceive budgets and tips on how to work inside parameters.
I wish to work on serving to extra companies utilizing the TAP platform to assist their enterprise develop inside their markets.
Q. Describe the TAPinto tradition.
TAP’s tradition is spectacular, we now have a CEO who had a imaginative and prescient and has efficiently made that imaginative and prescient a actuality. Company is all the time accessible offering help, persevering with training, networking, technical upgrades and gives all of the instruments to achieve success. On a franchisee degree, all cities work collectively, share tales when relevant, and work collectively not just for the betterment of their very own website, however for the company model.
Q. What are your targets at TAPinto? Any future plans for TAPinto South Plainfield?
Proceed to offer well timed, correct information for the borough every day. I’ll proceed to take all suggestions from our readers and study from it and proceed to develop TAPinto. Our latest reader’s survey offered worth suggestions from our readers which can assist us focus extra on tales that our readers wish to hear about.
Q. Is there anything you’d prefer to say?
I like TAPinto and whenever you study us you’ll too.