KABUL (Reuters) – A domestically grown e-commerce platform in Afghanistan is connecting distributors with prospects world wide, offering an vital alternative for the war-torn economic system and galvanizing a brand new pattern of younger girls beginning up their very own small companies.
E-commerce web site Click on.af began in 2016 to present Afghans entry to a home on-line market, and final yr started delivery globally, in line with its founder Masiullah Stanikzai. The concept behind the enlargement was to attach native designers and artisans to a bigger base of shoppers, he stated, primarily Afghans residing in the US, the UK, Germany and Australia.
Twenty-five-year-old Maryam Yousufi jumped on the probability to attach with shoppers world wide. She launched a style line known as Machum on the location a couple of weeks in the past and has acquired greater than a dozen orders for the garments she designs.
“I needed my firm’s merchandise to achieve world markets … It’s a giant achievement for us,” she stated.
Her garments fuse Western type with conventional Afghan design, together with her web page on the e-commerce web site showcasing an array of ladies’s clothes, from beaded and embroidered jewel-tone attire to a smooth balloon-sleeved mustard prime. Costs fluctuate from $12 to greater than $100.
Economists stated that regardless of poverty, corruption and poor infrastructure creating setbacks, Afghan e-commerce provides girls better alternatives to interrupt into the world of enterprise within the conservative society.
“E-commerce is usually a highly effective device for bringing in better positive aspects to girls entrepreneurs because it addresses the outmoded obstacles of geographic isolation and restricted entry to info and financing,” stated Lutfi Rahimi, a analysis fellow on the Biruni Institute, a Kabul-based financial think-tank.
Yousufi, who works on her enterprise at evening after her day job in media is completed, stated she believes on-line platforms can provide others like her an opportunity to strive entrepreneurship.
The platforms may also help girls in Afghanistan, the place the vast majority of residents dwell beneath the poverty line, overcome hurdles reminiscent of violence and instability, conservative attitudes in the direction of girls, and the problem in getting credit score, Yousufi and specialists stated.
“I imagine that younger folks shouldn’t all the time be workers of an organization or workplace,” she stated.
“They need to use their abilities and have their very own companies.”
Reporting by Orooj Hakimi and Sayed Hassib in Kabul; Further reporting and writing by Charlotte Greenfield; Modifying by Tom Hogue
— to www.reuters.com